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Popup
Nialaya Jewelry — Handmade in Hollywood
Luxury Pop-Up Brand Activation
AURA 919 designed a bead-inspired luxury pop-up stand for Nialaya Jewelry at Cove Beach Dubai. The 4×3m spherical dome structure — rendered in black, gold and glass — translated Nialaya's signature bead into a physical retail environment combining premium jewelry display, digital light technology and an immersive brand experience designed for high-traffic outdoor locations.
The Brief
Nialaya Jewelry — Handmade in Hollywood — needed a pop-up retail experience at Cove Beach Dubai that could operate as both a luxury boutique and a brand statement. The structure had to be visually arresting in a high-footfall beach environment, modular enough to move between locations, and capable of housing premium jewelry display cases with a secure, safe interior for high-value stock.
The Result
A 4×3 metre bead-inspired spherical dome — the brand's signature bead made physical. Built in black and gold with fluid ribbon detailing, digital light technology at the crown and a glazed retail interior housing premium display cases, the structure stood as Nialaya's most visible brand moment outside of Hollywood. Three design options were developed; the selected build was deployed at Cove Beach Dubai with a lounge seating area and garden surround.
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